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About the Author

‘Core Principles of International Marketing’ is edited by Babu John Mariadoss, through editing and adapting of original content obtained from various sources including content produced or maintained by (i) University of Minnesota Libraries Publishing (licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License), (ii) John Burnett (licensed under a Creative Commons Attribution 3.0 License), (iii) John Burnett under the Global Text Project, (iv) Lumen Learning, (v) Boundless.com, (vi) Centre for Teaching and Learning (CTL) of Universiti Teknologi Malaysia (UTM) Copyright (c) by Dr. Inda Sukati, (vii) Saylor Academy, (viii) various OER sources maintained by Andy Schmitz (https://2012books.lardbucket.org/), and (ix) other OER sources that have not been mentioned here but attributed in the respective pages.

Babu John Mariadoss is an Associate Professor in the Department of Marketing and International Business, at WSU’s Carson College of Business. He received his Ph.D. in Business Administration (Marketing) from the University of Houston and currently teaches the undergraduate and graduate courses in International Marketing and Doctoral Seminars in Research Methods and Marketing Strategy. Mariadoss’ primary research interests focus on various aspects of marketing strategy theory and practice, specifically business-to-business relationships, sales strategy, and branding strategy. His research has been published in the Journal of Marketing Research, Journal of MarketingJournal of the Academy of Marketing Science, Journal of Service ResearchMarketing LettersJournal of International MarketingInternational Journal of Hospitality ManagementIndustrial Marketing Management, Journal of Business Research, and Journal of Personal Selling and Sales Management. Dr. Babu John Mariadoss has published two other books titled ‘Core Principles of Marketing‘, and ‘Future-Focused Strategic Marketing‘.


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About the Author by BABU JOHN MARIADOSS is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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