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Chapter 12: Global Pricing 12.0 Global Pricing Summary 12.1 Basics of Pricing 12.2 Introduction to Global Pricing 12.3 Global Pricing Approaches 12.4 Currency Fluctuations and Global Pricing 12.5 Tariffs and Global Pricing 12.6 Quotas and Dumping
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Sections 12.1 Basics of Pricing, 12.2 Introduction to Global Pricing, 12.3 Global Pricing Approaches are adapted from the chapter ‘9. Pricing the product’ from the textbook ‘Introducing Marketing, First Edition, 2011’ authored by John Burnett – this book was published under The Global Text Project, funded by the Jacobs Foundation, Zurich, Switzerland.
The following changes were made to the most recent edition: Divided ‘Chapter 9. Pricing the product’’ into three sections; Removed United Techtronics Case; Added learning objectives.
