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Chapter 7: Developing and Managing Offerings

7.1 Defining the “new” in a new product

7.2 The New Offering Development Process

7.3 Managing New Products: The Product Life Cycle

 

 


Section 7.1 Defining the “new” in a new product is an edited version of a section of the same title from the chapter ‘Chapter 7. Introducing and managing the product’ from the textbook ‘Introducing Marketing, First Edition, 2011’ authored by John Burnett – this book was published under The Global Text Project, funded by the Jacobs Foundation, Zurich, Switzerland. No changes were made to the most recent edition, except adding learning objectives for section 7.1.

Section 7.2 The New Offering Development Process and Section 7.3 Managing New Products: The Product Life Cycle are edited versions of the chapter ‘Chapter 7: Developing and Managing Offerings’ from the textbook ‘Principles of Marketing,’ authored by University of Minnesota Libraries Publishing edition, 2015 – this book was adapted from a work originally produced in 2010 by a publisher who has requested that it not receive attribution.

The following changes were made to the most recent edition: Created new title for Figure 7.4: Idea generation; Created new title for Figure 7.6: Idea Screening; Created new title for Figure 7.7: Process feasibility; Removed Diet Coke Created new title for Figure; Created new title for Figure 7.9: The introductory stage; Created new title for Figure 7.10: The growth stage; Created new title for Figure 7.12: Modifying target markets; Removed Pepsi Figure; Created new title for Figure 7.13: New products in international Markets; Removed McDonalds in California figure; Created new title for Figure 7.14: Technical products; Added learning objectives for sections 7.2 and 7.3.

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Chapter 7: Developing and Managing Offerings Copyright © 2017 by Babu John Mariadoss. All Rights Reserved.

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