12.1 Public Relations Activities and Tools

12.2 Social Media

Section 12.1 Public Relations Activities and Tools and Section 12.2 Social Media are edited versions of the chapter ‘Chapter 12: Public Relations, Social Media, and Sponsorships’ from the textbook ‘Principles of Marketing,’ authored by University of Minnesota Libraries Publishing edition, 2015 – this book was adapted from a work originally produced in 2010 by a publisher who has requested that it not receive attribution.

The following changes were made to the most recent edition: Created new title for Figure 12.1: Sponsorships; Created new title for Figure 12.2: Sponsorships are expensive; Added learning objectives for sections 12.1 and 12.2.