11.1 Integrated Marketing Communications (IMC)

11.2 Advertising, Direct Marketing and Message Strategies

11.3 Sales Promotions

Section 11.1 Integrated Marketing Communications (IMC), Section 11.2 Advertising and Direct Marketing, and Message Strategies, and Section 11.3 Sales Promotions are edited versions of the chapter ‘Chapter 11: Integrated Marketing Communications and the Changing Media Landscape’ from the textbook ‘Principles of Marketing,’ authored by University of Minnesota Libraries Publishing edition, 2015 – this book was adapted from a work originally produced in 2010 by a publisher who has requested that it not receive attribution.

The following changes were made to the most recent edition: Removed Video Clip :To Help Customers during a Weak Economy, FedEx Launched a New Campaign Called “Solutions that Matter”; Removed Review Questions; Created new title for Figure 11.1: Changing media; Created new title for Figure 11.2: Search engine marketing; Created new title for Figure 11.3: Out-of-home advertising; Created new title for Figure 11.4: Professional Selling; Created new title for Figure 11.7: Jingles; Created new title for Figure 11.8: Wienermobile; Created new title for Figure 11.9: The Pillsbury Doughboy; Created new title for Figure 11.10: Coupons; Removed Fanta Video; Created new title for Figure 11.11: Trade shows; Created new title for Figure 11.12: Conventions; Added learning objectives for sections 11.1, 11.2 and 11.3.