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Contents
Front Matter
Preface
I.
Chapter 1
Chapter 1: Introduction to Media and Society
1.1 Media and Culture
1.2 Intersection of American Media and Culture
1.3 The Evolution of Media
1.4 Convergence
II.
Chapter 2
1.
Chapter 2: Newspapers
2.
2.1 History of Newspapers
III.
Chapter 3
3.
Chapter 3: Books and Publishing
4.
3.1 History of Books
5.
3.2 Current Publishing Trends
6.
3.3 The Influence of New Technology
IV.
Chapter 4
7.
Chapter 4: Magazines
8.
4.1 History of Magazine Publishing
9.
4.2 The Role of Magazines in the Development of American Popular Culture
V.
Chapter 5
10.
Chapter 5: Radio
11.
5.1 Evolution of Radio Broadcasting
12.
5.2 Radio’s New Future
VI.
Chapter 6
13.
Chapter 6: Movies
14.
6.1 The History of Movies
VII.
Chapter 7
15.
Chapter 7: Television
16.
7.1 The Evolution of Television
17.
7.2 The Relationship Between Television and Culture
VIII.
Chapter 8
18.
Chapter 8: Introduction to Media Research
19.
8.1 Mass Media and Its Messages
20.
8.2 Methods of Researching Media Effects
21.
8.3 Introduction to Media Effects
IX.
Chapter 9
22.
Chapter 9: Media Effect Theories
23.
9.1 Effect Theories part 1
24.
9.2 Effect Theories part 2
25.
9.3 Issues in Mass Media Research
X.
Chapter 10
26.
Chapter 10: Understanding Media
27.
10.1 Media Literacy
28.
10.2 Understanding Representation
XI.
Chapter 11
29.
Chapter 11: Contextual Issues in Media
30.
11.1 Economics of Mass Media
31.
11.2 Ownership Issues in the Mass Media
XII.
Chapter 12
32.
Chapter 12: Media Regulations
33.
12.1 Media and Government
34.
12.2 Government Regulation of Media
35.
12.3 The Law and Mass Media Messages
XIII.
Chapter 13
36.
Chapter 13: Ethical Issues in Media
37.
13.1 Ethics of Mass Media
38.
13.2 News Media and Ethics
39.
13.3 Ethical Considerations of the Online World
XIV.
Chapter 14
40.
Chapter 14: Mass Media Moving Forward
41.
14.1 Changes in Media Over the Last Century
42.
14.2 Information Delivery Methods
43.
14.3 Modern Media Delivery: Pros and Cons
44.
14.4 Current Trends in Electronic Media
Back Matter
Appendix
COM_101_01_TestBook
1
Chapter 2: Newspapers
2.1 History of Newspapers
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Chapter 2: Newspapers
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