COM_101_01_TestBook

Contents

1. Front Matter

   1. Preface

2. I. Chapter 1

   1. Chapter 1: Introduction to Media and Society
   2. 1.1 Media and Culture
   3. 1.2 Intersection of American Media and Culture
   4. 1.3 The Evolution of Media
   5. 1.4 Convergence

3. II. Chapter 2

   1. 1. Chapter 2: Newspapers
   2. 2. 2.1 History of Newspapers

4. III. Chapter 3

   1. 3. Chapter 3: Books and Publishing
   2. 4. 3.1 History of Books
   3. 5. 3.2 Current Publishing Trends
   4. 6. 3.3 The Influence of New Technology

5. IV. Chapter 4

   1. 7. Chapter 4: Magazines
   2. 8. 4.1 History of Magazine Publishing
   3. 9. 4.2 The Role of Magazines in the Development of American Popular Culture

6. V. Chapter 5

   1. 10. Chapter 5: Radio
   2. 11. 5.1 Evolution of Radio Broadcasting
   3. 12. 5.2 Radio’s New Future

7. VI. Chapter 6

   1. 13. Chapter 6: Movies
   2. 14. 6.1 The History of Movies

8. VII. Chapter 7

   1. 15. Chapter 7: Television
   2. 16. 7.1 The Evolution of Television
   3. 17. 7.2 The Relationship Between Television and Culture

9. VIII. Chapter 8

   1. 18. Chapter 8: Introduction to Media Research
   2. 19. 8.1 Mass Media and Its Messages
   3. 20. 8.2 Methods of Researching Media Effects
   4. 21. 8.3 Introduction to Media Effects

10. IX. Chapter 9

    1. 22. Chapter 9: Media Effect Theories
    2. 23. 9.1 Effect Theories part 1
    3. 24. 9.2 Effect Theories part 2
    4. 25. 9.3 Issues in Mass Media Research

11. X. Chapter 10

    1. 26. Chapter 10: Understanding Media
    2. 27. 10.1 Media Literacy
    3. 28. 10.2 Understanding Representation

12. XI. Chapter 11

    1. 29. Chapter 11: Contextual Issues in Media
    2. 30. 11.1 Economics of Mass Media
    3. 31. 11.2 Ownership Issues in the Mass Media

13. XII. Chapter 12

    1. 32. Chapter 12: Media Regulations
    2. 33. 12.1 Media and Government
    3. 34. 12.2 Government Regulation of Media
    4. 35. 12.3 The Law and Mass Media Messages

14. XIII. Chapter 13

    1. 36. Chapter 13: Ethical Issues in Media
    2. 37. 13.1 Ethics of Mass Media
    3. 38. 13.2 News Media and Ethics
    4. 39. 13.3 Ethical Considerations of the Online World

15. XIV. Chapter 14

    1. 40. Chapter 14: Mass Media Moving Forward
    2. 41. 14.1 Changes in Media Over the Last Century
    3. 42. 14.2 Information Delivery Methods
    4. 43. 14.3 Modern Media Delivery: Pros and Cons
    5. 44. 14.4 Current Trends in Electronic Media

16. Back Matter

    1. Appendix