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Chapter 6: Global Market Planning

6.0 Global Market Planning Summary

6.1 Measuring Market Attractiveness

6.2 Global Market Opportunity Assessment – PESTEL Analysis

6.3 Global Market Opportunity Assessment – CAGE Analysis

6.4 Global Market Opportunity Assessment – Scenario Planning and Analysis

6.5 Bases for Segmentation

6.6 Using Demographics to Guide Global Marketing Strategy

6.7 Target Market Selection

6.8Global Positioning

6.9 Basics of Positioning

 

 

License

Creative Commons License
Chapter 6 by BABU JOHN MARIADOSS is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.