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Chapter 1: Introduction to International Marketing

1.0 Introduction to Inernational Marketing Summary

1.1 Defining Marketing

1.2 Defining International Marketing

1.3 The Motivation for International Marketing

1.4 Stages in International Marketing

1.5 Why International Marketing Matters

1.6 Challenges of Global Marketing

1.7 What is Globalization

1.8 The Globalization Debate

1.9 Standardization and Customization

 

 

License

Creative Commons License
Chapter 1 by BABU JOHN MARIADOSS is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.