‘Core Principles of Marketing’ is authored by Babu John Mariadoss, through editing and adapting of original content produced by University of Minnesota Libraries Publishing (licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License) and John Burnett (licensed under a Creative Commons Attribution 3.0 License).

Babu John Mariadoss is an Associate Professor in the Department of Marketing and International Business, at WSU’s Carson College of Business. He received his Ph.D. in Business Administration (Marketing) from the University of Houston and currently teaches the undergraduate and graduate courses in International Marketing and Doctoral Seminars in Research Methods and Marketing Strategy. Mariadoss’ primary research interests focus on various aspects of marketing strategy theory and practice, specifically business-to-business relationships, sales strategy, and branding strategy. His research has been published in the Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Service Research, Marketing Letters, Journal of International Marketing, International Journal of Hospitality Management, Industrial Marketing Management, Journal of Business Research, and Journal of Personal Selling and Sales Management. In 2008, Babu John Mariaodoss received the Mary Kay Dissertation Award from the Academy of Marketing Science and the AMA Sales SIG Doctoral Dissertation Award from the American Marketing Association’s Selling and Sales Management Special Interest Group.