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Chapter 9: Global Branding

9.0 Global Branding Summary

9.1 Formulating a Global Brand Strategy

9.2 Global Branding

9.3 Global Brand Structures

9.4 Determinants of Global Brand Structure

9.5 Managing Key Strategic Brands

 

License

Creative Commons License
Chapter 9 by BABU JOHN MARIADOSS is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.