4.2 Marketing Research: an aid to decision making
Learning Objectives The objectives of this section is to help students … Understanding the role of marketing research Understanding the marketing research process and the techniques employed Discovering why they chew Juicy Fruit Gum, the oldest brand of the Wm. Wrigley Jr. Company, was not chewing up the teen market, gum’s top demographic. In 1997, … Continue reading 4.2 Marketing Research: an aid to decision making
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