7.1 Overview of Survey Research

Learning Objectives Define what survey research is, including its two important characteristics. Describe several different ways that survey research can be used and give some examples. What Is Survey Research? Survey┬áresearch┬áis a quantitative and qualitative method with two important characteristics. First, the variables of interest are measured using self-reports (using questionnaires or interviews). In essence, … Continue reading 7.1 Overview of Survey Research